How much money is spent on digital advertising in the US?

How much money is spent on digital advertising in the US?

Digital advertising spending in the U.S. 2019-2024 It is projected that digital advertising expenditures in the United States will increase by more than a 100 percent between 2019 and 2024. In that five years period U.S. digital ad spend will grow from 132.46 to 278.53 billion dollars.

How much money is spent on advertising in the US each year?

The source estimated that the U.S. ad expenditure in 2019 would amount to 240.7 billion U.S. dollars, up from 223.7 billion recorded in 2018.

How much did the US spend on advertising in 2020?

Advertising spending in the United States The United States is the largest advertising market in the world, with ad spending amounting to 242.54 billion U.S. dollars in 2020.

How much does social media advertising cost in 2020?

Every year billions of dollars are spent on advertising on social media in the United States. In 2020 the amount reached 40 billion U.S. dollars, and included paid advertising on social networks as well as games and applications on social media.

What companies spend the most on advertising?

In 2019, based on advertising expenditures, Amazon won the title of the largest advertiser worldwide, having invested 11 billion in promotional activities that year. Procter & Gamble was the second on that list with an ad spend of 10.7 billion, while AT closed the top ten with ad spend of 6.1 billion dollars.

What three companies spend the most on advertising each year?

How The Top Biggest Ad Spenders in The U.S. Spend Their Money

• Charter Communications – $2.42 billion.
• Ford Motor Company – $2.45 billion.
• Verizon Communications – $2.64 billion.
• General Motors – $3.24 billion.
• Amazon – $3.38 billion.
• AT – $3.52 billion.
• Procter & Gamble – $4.39 billion.
• Comcast Corp. – $5.75 billion.

How much money does Google spend on advertising?

Alphabet: global marketing expenditure 2013-2020 In the last reported year, Alphabet’s sales and marketing spending amounted to almost 17.95 billion U.S. dollars, down from 18.46 billion U.S. dollars in the previous year. Sales and marketing expenses amounted to 9.8 percent of Alphabet’s revenues in 2020.