What are the components of new media?
New Media are digital, interactive, hypertextual, networked, virtual and simulated. These are the six key characteristics which distinguish New Media from old media.
What are the basics components of media and information literacy?
You can think of information literacy as having five components: identify, find, evaluate, apply, and acknowledge sources of information. Information literacy is a lifelong learning process, something beginning before you arrive at college and developing as you grow.
What are the components of a media strategy?
The key elements of a media strategy
- Objectives. What do you want to achieve and why?
- Target audience. Who do you want to talk to and why?
- Tone of voice. What kind of personality do you want to convey?
- Key messages. What do you want people to think, feel or do?
- Content.
- Media training.
- Crisis comms.
- Managing expectations.
What are examples of media strategies?
Elements of Media Strategy
- Communication channels.
- Popularity and reach of the medium.
- 1.1 Print Media for Display.
- 1.2 Print Media for Reading.
- 1.3 Print Media for use with Groups.
- 2.1 Mass Media using Newspapers and magazines.
- 2.2 Mass Media using Radio.
- 2.3 Mass Media using Television.
What is the meaning of media strategy?
Media strategy, as used in the advertising or content delivery (online broadcasting) industries, is concerned with how messages will be delivered to consumers or niche markets.
What is media planning and strategy?
Media Planning refers to a series of decisions required in an effort to deliver the ad message to a large target audience in an effective manner at low cost. Media planning involves setting certain media objectives and strategies to accomplish the pre-determine business or advertising objectives.
What is the purpose of a social media strategy?
A social media strategy is a plan of how to maximise engagement and interactions across social media to achieve a company’s objective. These objectives may be to generate leads, improve brand awareness or create a viral effect.
Why a social media strategy is important?
Having a social media strategy in place will ensure that your social media efforts are more fruitful, and are working to support your broader business goals. Putting a strategy together includes outlining your business goals, so that you can work backwards to create posts which reinforce them.
How does social media affect communication?
Social Media and Communication The rise of social media has changed the world’s perspective on communication. The increase in the speed of communication has created a sense of urgency and a need to share things among people, provided an inside perspective of faraway places, and made digital messages more personal.