What is the main source of mass media?
The major source of revenue for mass media is advertising. Advertisements in electronic media: There are lot of advertisements regarding cars, clothes, FMCG (fast moving consumer goods), etc. that are broadcast on radio and television when we are watching news/serials/ cricket matches, etc.
What mass media provides?
Mass media encompasses much more than just news, although it is sometimes misunderstood in this way. It can be used for various purposes: Advocacy, both for business and social concerns. This can include advertising, marketing, propaganda, public relations, and political communication.
What are the types of media resources?
Media resources are a collection of materials in non-traditional formats. They include DVDs, CDs, music scores and newspapers.
What is the most effective form of media and why?
The most effective form of advertising out of the four types that I have analyzed is the television, as it has the most use of techniques, and also it can, use all of the techniques that the other forms of advertising can, but rolled into one advert.
Why television is the most effective form of media?
Television is a powerful media Powerful because it can reach a huge number of persons. The power of TV also lies in the fact that it is the media that can reach the biggest part of audience in a very short space of time.
Why is TV the most influential medium in mass media?
TV is one of the most sophisticated means of mass communication media. It serves the people by disseminating the information in areas of agriculture, national integration, health and hygienic, entertainment programmes, advertisement etc. TV has emerged as a powerful medium of communication.
What are the main strengths and limitations of television?
Television
- allows for active demonstration of product.
- large national audience reach (network)
- large local audience reach.
- messages stand alone.
- some audience targeting.
- prime source of news.
- high impact.
- spectacular medium – sound, animation, motion, colour etc.
What are the strengths and weaknesses of media format?
Each media format has inherent strengths and weaknesses. Social media messages, for example, are quick and efficient but prone to inaccuracies. In general, newspapers provide depth and accuracy but lack the sensory appeal of television, the interactive feature of a blog, and the rapid delivery of radio.
What are the limitations of television?
These problems include high costs, the lack of selectivity, the fleeting nature of a television message, commercial clutter, limited viewer attention, and distrust of TV ads.