How do you pitch to the press?

Here are our top ten rules for pitching story ideas to journalists and getting your organisation’s good work recognised in the press.

Apply the ‘Dr Pepper principle’
Take the ‘So What’ test.
Be on target.
Preparation, preparation, preparation.
Make it personal.
Do the donkey work.
Keep it brief and keep listening.

How do you promote a press release?

Top 15 Press Release Distribution Tips 2020

Send Your Press Release to Influencers & Bloggers.
Always Include Images or Video.
Target Outlets That Reach Your Audience.
Use a Service to Write Your Press Release.
Send Your Release to Journalists, Not Newsrooms.
Use Digital Tools to Complete Your Media List.
Pick Up the Phone & Ask for Missing Contact Information.

What are the 7 steps to a press release?

Writing a Press Release in 7 Simple Steps

Find Your Angle. Every good news story has an angle.
Write Your Headline. Your headline should grab the attention of your audience.
Write Your Lede.
Write 2 – 5 Strong Body Paragraphs With Supporting Details.
Include Quotes.
Include Contact Information.
Include Your Boilerplate Copy.

How do you announce a press release on social media?

This is accomplished in four simple steps:

Share a relevant link – Grab a link from your news release published on a local, national or industry-specific news site, depending on the topic.
Tell followers why they should care – Craft your social media post with your audience in mind.

Is Social Media Considered press?

The style is different in that the social media release is written more like an article and less like a formal press release. Press releases are written to give journalists facts and information so that they can quickly write their own story in any way they want using the facts we provide.

What are the key elements of press release?

The key to success of any press release lies with the content’s ability to grab the reader’s attention, each and every time.

Headline: An effective press release must have an eye catching headline.
Dateline:
Introduction:
Body:
Boilerplate:
Call To Action:
Media Contact Details:

Do you pay for press releases?

The actual press release pricing PR Newswire will charge you $350 to $8700, depending on the scope of the distribution. These prices are for the standard 400-word press release. Every extra 100 words will be priced additionally, starting at $140 and going up to even $2200 ($22 per word!).

How much does it cost to put out a press release?

A range of $500-2500 is standard to retain an experienced, skilled press release writer. At this level, how much you pay will be based on the strength of the writer’s portfolio, expertise in your type of business (B2B versus B2C, technical versus non-technical, etc.), and the quality of understanding for your audience.

How much should I pay for a press release?

For a press/news release for advertising and public relation purposes, your rates as a professional writer should be: Per hour: high $182, low $30, average $80. Per project: high $1,500, low $125, average $700. Other: high $2/word or $750/page; low 50₵/word or $150/page; average $1.20/word or $348/page.

How much does a press kit cost?

Press kits are relatively inexpensive ways to get you noticed — perfect for creative but fiscally challenged freelancers. With an average price of $5,000, they’re way cheaper than most forms of advertising.

How do I get an EPK?

How do I create an EPK?

Sign up for Sonicbids. The Sonicbids EPK makes consolidating all your information and submitting it to promoters easier than ever.
Start with the basics.
Organize your calendar.
Connect your EPK with all your social media.
Add high-quality songs, photos, and videos.
Apply for opportunities.

How do I publish a press release for free?

There are two alternative ways to distribute a press release for free or close to free without using a service. These include pitching a press release directly to journalists via email and distributing it via a targeted social media ad to the publications and media contacts most likely to be interested in covering it.

What does a good EPK look like?

EPK photos may include headshots, band and promotional shots, CD cover art, and liner graphics. Videos of Your Best Performances: Promotional videos give fans and prospective fans the opportunity to watch a live performance. They also provide reporters and other media outlets with shareable material to post.

Is a website an EPK?

An Electronic Press Kit (EPK) is a useful way to promote your band. It comes in any digital format such as a website, email or downloadable file. Your site itself can be considered as an EPK. You can also upload EPK files to your site by adding document files to your site.

What EPK stands for?

electronic press kit

What should be included in a music press kit?

An EPK typically includes links to a band’s music, band photos, album art, music videos, social media, and biography: everything someone in the music industry will need to grasp a band’s story, style, and substance in one place. EPKs have become so popular that they have overtaken traditional press kits.

What is a press kit for an artist?

A press kit is just what it sounds like, as it is a group of documents presenting the artist’s background, education, experience, past exhibitions, publishing achievements, competition awards along the artist’s current and future shows, etc.

What are press kits used for?

A press kit, also known as a media kit, is a page on your website that contains resources and information for reporters and publishers. The best press kits make it really easy for reporters to quickly learn about the product and brand, and access photos and marketing materials they can use.

Why is an EPK important?

Artists use an EPK to generate interest from the media about a new release, to book shows at venues or festivals, or to attract the interest of labels, publishers, and agents. Essentially, the EPK is a digital method to get conversations started.

What is a EPK in music?

If you have never had one before, an Electronic Press Kit (or EPK, for short) is a document that should showcase what your band is all about. It should have clear links to your music, website and social media, acting as a central point for you to introduce your band and what you’re about.

What is a kit in music?

A traditional music press kit was a tool used successfully for many years by musicians, labels, agents, and managers to promote a group, a new release, or a concert tour. Promo CD, either a hit or two in a special release or, more often, the latest album. Press Release. Bio.

What goes on a one sheet?

Here are six things you need to include when creating a one-sheet.

A clear goal: The most important element of creating a useful one-sheet is to have a specific goal in mind.
A catchy headline:
Engaging content:
Positive testimonials:
Professional design:
A clear call to action:

How do you write an EPK Bio?

Sample musician bios Mention your name, your style of music, and your influences. Move on to some background. Mention how long you’ve been playing, the bands you’ve played with, and a notable accomplishment. End with what you’re doing currently.

How long should a music bio be?

Don’t write bios that are too long. If it’s for an award ceremony or a festival website, give them 1-2 paragraphs, less than 200 words. If it’s for industry people, get everything into 3-4 paragraphs—under 400 words. You want your music bio to be compelling.

How do you write a good artist bio?

The components of a bio are quite straight forward:

Name and medium you work in; special techniques.
Key themes; what you hope to accomplish with your art.
Showing history; any collections your work is in.
Art-related education; any well-known teachers, influences.
Awards; other professional achievements.

How do you write a bio with no experience?

Penning an unpublished author bio is not as difficult as it might initially appear….Author bio guidelines include:

Keep it brief.
Use a third-person voice.
Start with a one-liner.
Sell yourself.
List achievements sparingly.
Include some personal tidbits.
Use a professional photo.