What are the elements of blue ocean strategy?
Blue Ocean Strategy & Shift Tools To build humanness into the blue ocean shift process and help people develop the confidence to act, Chan Kim and Renee Mauborgne have identified three elements that address different aspects of our humanness: atomization, firsthand discovery, and the exercise of fair process.
What is the goal of a blue ocean strategy?
Blue ocean strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. It is about creating and capturing uncontested market space, thereby making the competition irrelevant.
Is Ocean Blue a color?
The ocean is blue because water absorbs colors in the red part of the light spectrum. Like a filter, this leaves behind colors in the blue part of the light spectrum for us to see. The ocean may also take on green, red, or other hues as light bounces off of floating sediments and particles in the water….
Where is the Red Ocean?
| Red Sea | |
|---|---|
| Basin countries | Djibouti, Egypt, Eritrea, Saudi Arabia, Sudan, and Yemen |
| Max. length | 2,250 km (1,400 mi) |
| Max. width | 355 km (221 mi) |
| Surface area | 438,000 km2 (169,000 sq mi) |
What is the meant by blue ocean compared to Red Ocean in reference to competition what is meant by new market spaces?
Cutthroat competition turns the ocean bloody red. Hence, the term ‘red’ oceans. Blue oceans denote all the industries not in existence today – the unknown market space, unexplored and untainted by competition. Like the ‘blue’ ocean, it is vast, deep and powerful –in terms of opportunity and profitable growth.
Who wrote Blue Ocean Strategy?
W. Chan Kim
What is blue marketing?
Blue Marketing is an award-winning, full service advertising agency serving a variety of clients from small businesses to major corporations. We provide personal attention and absolute focus throughout all efforts in order to deliver incomparable creative for less than large corporate agencies.