What is included in a press release?
A press release is an official statement delivered to members of the news media for the purpose of providing information, an official statement, or making an announcement. A press release is traditionally composed of nine structural elements, including a headline, introduction, body, and other information.
Why is 30 at the end of a press release?
It likely dates to the glory days of the telegraph around the American Civil War. The number 30 was used as the shorthand for “end” or “no more” in Western Union’s “92 Code,” produced in 1859. This set of guidelines was meant to reduce bandwidth over increasingly busy telegraph lines.
What is the purpose of press?
Though it may be interesting or even entertaining, the foremost value of news is as a utility to empower the informed. The purpose of journalism is thus to provide citizens with the information they need to make the best possible decisions about their lives, their communities, their societies, and their governments.
When should a press release be sent out?
What time should you send your press release? The best time to send a press release is between 10 am and 2 pm—this is when editors open about one-third of all the emails they’ve received. Early mornings are less effective: open rates drop to 20.5% between 6 and 10 am.
Where can I find press releases?
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How does press release work?
A press release is a short, captivating news story that is written and sent to targeted members of the media. The goal of a press release is to catch the interest of a journalist or publication. The press release should contain all the essential information (who?
How much does a press release cost?
Distributing your press release locally or to most states will cost $350. Targeting your top markets or regionally will bring the price up to $575, and sending your press release nationally will cost around $805.
Is PR Newswire a newspaper?
PR Newswire was a distributor of press releases headquartered in New York City….PR Newswire.
| Logo as of January 2017 | |
|---|---|
| Type | Subsidiary |
| Products | Newswire service |
| Parent | Western Union (1971–1982) United Newspapers (1982–2015) Cision (since 2015) |
| Website | www.prnewswire.com |