How do you correct a press release?

If the release has hit the web you would need to reissue your changes by submitting a “Correction Notice Press Release” or simply resubmitting a new press release with the correct text. Bear in mind there will be an additional charge, probably equal to that of issuing the original release.

What are the 7 steps to a press release?

Writing a Press Release in 7 Simple Steps

Find Your Angle. Every good news story has an angle.
Write Your Headline. Your headline should grab the attention of your audience.
Write Your Lede.
Write 2 – 5 Strong Body Paragraphs With Supporting Details.
Include Quotes.
Include Contact Information.
Include Your Boilerplate Copy.

What is press release example?

Examples of press releases to announce an event Public or professional shows, play, show, meeting, sport event, etc : the media are fond of this type of news because they are easily treatable in the “agenda” of their media. It is relevant to propose a “press invitation” to the targeted journalists.

What are the elements of press release?

The key to success of any press release lies with the content’s ability to grab the reader’s attention, each and every time.

Headline: An effective press release must have an eye catching headline.
Dateline:
Introduction:
Body:
Boilerplate:
Call To Action:
Media Contact Details:

What are the types of press release?

Here’s a brief rundown of six common types of press releases:

General News.
Launch Release.
Event Press Release.
Product Press Release.
Executive, Staff And Employee Press Release.
Expert Position Press Release.
Using Press Releases Effectively.

What is the most common type of news release?

announcement release

What is purpose of press release?

The purpose of a press release is to get attention, make news, and generate publicity. It’s cost-effective marketing (free) and they can be used to create brand awareness for your association. The Basics of Crafting a Press Release: Make it newsworthy; it’s not an ad, it’s a news article.

What are the advantages of press release?

Some of the major benefits of a press release include:

Immediate exposure to an established audience.
Affordable cost.
Potential sales increase.
Major SEO benefits.
Increased web traffic to your website.
Social sharing potential.
Builds a working relationship with PR firm.
Possibility for return customers.

What are the advantages of press?

What are the benefits of a press release?

A Press Release is an Excellent Public Relations & Marketing Tool.
Control Your Story.
Proactive Reputation Management.
Improve Your SEO.
Give Your Social Media a Boost.
Staying Power.
Displays Your Expertise.
Specialized Distribution.

Why do companies issue press releases?

The ultimate goal for companies in issuing a press release is to gain instant exposure, build trust with existing and prospective customers, and increase traffic to their website or stores. The benefits of press releases are clear but some limitations still remain.

What are the characteristics of a good press release?

Here are some characteristics of successful press releases:

It’s nimble. Successful messages are built to fit multiple formats.
It’s atomized. Your audience doesn’t live in one place, and neither should your press releases and other content.
It’s useful. Content needs to interest, inform, or entertain the audience…

What is press release in communication?

The press release or news release is one of the most common communication materials written by public relations professionals. Press releases are sent to outlets such as newspapers, broadcast stations, and magazines to deliver a strategic message from an organization that the media ideally will publish or broadcast.

What does press release mean?

A press release is a written document prepared for the media – also called the press – that announces something newsworthy.

What are press releases and why are they important to reporters?

What are press releases, and why are they important to reporters? press releases: announcements written in the style of news reports that give new information about an individual, company, or an organization and pitch a story idea to the news media.

Are press releases worth it?

Is it worth spending your time dealing with a press release? The short answer is yes. Press Releases are still relevant and probably will be for a long time to come, not only for search engine optimization, but for marketing, in general.

Who do press releases go to?

Concisely written and targeted, press releases draw media attention to newsworthy events. Mainly used by public relations specialists, press releases are written to gain free publicity and contain enough information required to write a compelling news story.

Where can I find press releases?

List of 54 Websites for Free Press Release Distribution Service

Free 1888 PressRelease.com.
Starts Free 24-7 PressRelease.com.
Free Betanews.
$$$ Business Wire.
Free GGIdir.com.
$$ ClickPress.
$$ Contactanycelebrity.com.
Free EboomWebSolutions.

How do I release a press release for free?

The following are the top 10 free press release distribution websites out there.

Issuewire.
OpenPR.
1888pressrelease.
PRLOG.
Newswiretoday.
ClickPress.com.
PR Fire.
PR ZOOM.

Is PR Newswire a newspaper?

PR Newswire was a distributor of press releases headquartered in New York City….PR Newswire.

Logo as of January 2017
Type	Subsidiary
Products	Newswire service
Parent	Western Union (1971–1982) United Newspapers (1982–2015) Cision (since 2015)
Website	www.prnewswire.com

How much does a press release cost?

Distributing your press release locally or to most states will cost $350. Targeting your top markets or regionally will bring the price up to $575, and sending your press release nationally will cost around $805.

What’s the best day to send a press release?

The best days and times to send out a press release, are Monday to Thursday between the beginning of the work day and early afternoon. If possible try sending it at the first half of the week. Most common pitfall to avoid, never send a press release on a Friday.

How long does it take to write a press release?

Before you publish, check out this five-point check list for awesome news releases. In summary, it takes at least nine hours to write an awesome press release, not including time spent on research, and 32 minutes to write a potentially awful press release.

How long is a typical press release?

about 300 to 400 words

Should a press release be written in third person?

Just like a news story, a press release should be written in the third person. Use words like “customers,” “consumers,” “users” and/or plain old “people.” The only place where a first, or second person narrative is OK is in a quote from a company representative.

How many quotes should be in a press release?

two quotes

Can a press release be more than one page?

The press release should fit on two pages, and the first should begin about one-third the way down, to leave room for newspaper editors’ notes. The headline should be succinct, attention-grabbing. “In any case, no matter what the temptation, each press release should be kept to just two pages,” he says.

Why is 30 at the bottom of press releases?

It likely dates to the glory days of the telegraph around the American Civil War. The number 30 was used as the shorthand for “end” or “no more” in Western Union’s “92 Code,” produced in 1859. This set of guidelines was meant to reduce bandwidth over increasingly busy telegraph lines.

Are press releases double spaced?

The length of a press release should be limited to ~ 500 words of single-spaced text of 10-12 point font. If sending hard copy, the text should be double-spaced. The more newsworthy the press release copy, the better the chances of it being selected by media for wider dissemination.

What is a slugline in a news release?

In newspaper editing, a slug is a short name given to an article that is in production. The story is labeled with its slug as it makes its way from the reporter through the editorial process. Usually the slug references the offer or headline and is used to differentiate between different ad runs.