Which of the following principles is based on the idea that once people make an explicit commitment they tend to follow through and honor that commitment?
Reciprocation is a principle of influence based on returning favors. As defined by Cialdini, “We should try to repay, in kind, what another person has provided us. Consistency is based on the idea that once people make an explicit commitment, they tend to follow through or honor that commitment.
What is a result of making tangible statements in persuasive messages?
Which of the following is a result of making tangible statements in persuasive messages? It allows your readers to sense the impact on a personal level.
What is the first task of most persuasive messages?
The first task of most persuasive messages is to gain the attention of your readers. You can do this in a variety of ways, including asking a rhetorical question, providing a compelling or interesting fact, revealing a compelling statistic, issuing a challenge, or posting a testimonial.
What are six strategies to use when preparing sales messages?
In advertising, there are six messaging strategies that are most commonly used: emotional, unique selling proposition, generic, positioning, brand image or preemptive. Knowing which messaging strategy you want your organization to use is a big first step towards creating a successful ad campaign.
Why are sales messages considered controversial?
Sales messages are a controversial area of business communication, for two main reasons: they are often unwanted, and they sometimes use ethically dubious persuasive tactics. Email sales messages are even more unpopular and considered “spam”.
What are the different psychological tools?
Types of Psychological Tests
- Personality Tests.
- Achievement Tests.
- Attitude Tests.
- Aptitude Tests.
- Emotional Intelligence Tests.
- Intelligence Tests.
- Neuropsychological Tests.
- Projective Tests.