What is a shelf talker in advertising?
Shelf talkers are small printed tickets attached to a retail shelf. They are designed to attract the customer’s attention to a particular product, as well as to guide the customer’s through the shelves.
What is a shelf talker in retail?
noun shelf talker. a cardboard, paper, or plastic advertisement of a product designed to be attached to a shelf on which the product is exhibited for sale.
How effective are shelf talkers?
They are shelf talkers, and they are extremely effective at moving product. Studies show that nearly half of all purchase decisions are made at the point of purchase. It helps to differentiate your product from the others and persuades the consumer that purchasing your product is the better choice.
What are large shelf talkers?
Shelf talkers or wine talkers are a great way to add more product information directly at the point of purchase. This shelf edge sign holder holds common 3-1/2H x 5-1/2W signs. The sign is displayed centered on the shelf edge.
How big is a shelf talker?
Although they are sold in two common sizes (6” x 3” and 8” x 3”), there are many different styles of shelf talker which have been designed to be compatible with virtually all retail shelving units.
What are shelf strips?
Channel Strips (also known as shelf strips) are simple but powerful point-of-purchase graphics. Typically made of polystyrene, card stock or rigid vinyl, channel strips are usually slid into a top and bottom channel from the side which locks them in place on the retail shelf front.
What is a shelf blade?
Aisle blades (sometimes called shelf blades) are double-sided retail signage that mount perpendicularly to store shelves. They’re similar to aisle violators, but they’re bigger and serve more than one purpose. They can be printed on 15 or 20 mil vinyl, but the largest blades are printed on styrene for more rigidity.
What’s an aisle violator?
Aisle violators, also known as blade signs, are an especially eye-catching form of retail signage. This promotional signage typically mounts to the shelf upright and juts out perpendicular from the aisle shelf, grabbing the customers’ attention as they approach.
How do you print a shelf tag?
Click Retail essentials > Inventory management > Setup > Bar codes and labels > Print shelf labels. In the Shelf label printing form, click Labels to print to view a list of labels that are set up to be printed. Click Printed labels to view a list of labels that have already been printed.