Is defined as the degree to which two companies have overlapping products services or customers in multiple markets?
vocab/assorted
| Question | Answer |
|---|---|
| the degree to which two companies have overlapping products, services, or customers in multiple markets | market commonality |
| the extent to which a competitor has similar amounts and kinds of resources | resource similarity |
| a competitive move designed to reduce a rival’s market share or profits | attack |
Which of the following best defines a SWOT analysis?
Which of the following best defines a SWOT analysis? It is an assessment of both the internal and external environment of an organization.
Which of the following best defines a SWOT analysis group of answer choices?
Which of the following best defines a SWOT analysis? It involves assessment of the strengths and weaknesses in an organization’s internal environment.
Which of the following is a difference between reactors and analyzers?
Which of the following is a difference between reactors and analyzers? Unlike analyzers, reactors tend to react to changes in their external environment after they occur. Organizations can achieve a competitive advantage by using their resources to: provide greater value for customers than competitors can.
Which of the following best describes strategic dissonance?
Which of the following best defines strategic dissonance? It is a discrepancy between a company’s intended strategy and the strategic actions taken by managers while implementing that strategy. It is a reluctance to change strategies or competitive practices that have been successful in the past.
What is a defender strategy?
A competitive strategy in which a business concentrates on its existing products or services and attempts to protect (rather than expand) its market share by offering superior quality, low prices, and strong customer service.
What are the four organizational strategy types?
organization’s strategy and the culture of the organization. categorized into four types: adhocracy, clan, market, and hierarchy.
What is aggressive marketing strategy?
Aggressive marketing is an offensive strategy which uses provocative tactics to generate a response from your audience. It often involves marketing warfare tactics, where one brand will attack or parody another in order to generate buzz and draw attention to itself.
Is aggressive marketing good?
Aggressive marketing is an effective tactic for startups who want to get their name out there. New businesses often don’t have the luxury of waiting for customers to come to them, so aggressive marketing is the only viable strategy if you’re looking to get your new business off the ground.
How do you develop an aggressive marketing strategy?
Effective Aggressive Marketing Strategies
- Be Proactive. If you’re reacting to every situation your business encounters, then you’ll never be able to make any gains.
- Content Is Key.
- Go In-Depth.
- Know Your Stuff.
- Take a Risk.
- Raise the Stakes.
- Make a Move.
- Avoid Complacency.
Which is an aggressive strategy for capturing global market?
Prospector strategy This is the most aggressive of the four strategies. It typically involves active programs to expand into new markets and stimulate new opportunities. New product development is vigorously pursued and offensive marketing warfare strategies are a common way of obtaining additional market share.
Which market entry strategy is most attractive?
Exporting is a low-risk strategy that businesses find attractive for several reasons. First, mature products in a domestic market might find new growth opportunities overseas. Second, some firms find it less risky and more profitable to export existing products, instead of developing new ones.
What is the aggressive strategy?
The term aggressive strategy refers to the building of an investment portfolio that attempts to increase returns by purchasing a larger proportion of higher risk securities. An aggressive investment strategy typically involves allocating a large portion of the portfolio’s funds to equities.
What are the six types of entry modes?
Market entry methods
- Exporting. Exporting is the direct sale of goods and / or services in another country.
- Licensing. Licensing allows another company in your target country to use your property.
- Franchising.
- Joint venture.
- Foreign direct investment.
- Wholly owned subsidiary.
- Piggybacking.
What influences the choice of entry mode?
2 Factors Affecting the Selection of International Market Entry…
- i) Market Size:
- ii) Market Growth:
- iii) Government Regulations:
- iv) Level of Competition:
- v) Physical Infrastructure:
- vi) Level of Risk:
- vii) Production and Shipping Costs:
- viii) Lower Cost of Production:
What is foreign market entry strategy?
INTERNATIONAL MARKET ENTRY • A market entry strategy is the planned method of delivering goods or services to a new target market and distributing them there. When importing or exporting services, it refers to establishing and managing contracts in a foreign country.
Which method of entering the global market has the highest risk and highest return?
Direct Investment
Why entry mode is important?
The choice of entry mode is an important strategic decision for SMEs as it involves committing resources in different target markets with different levels of risk, control, and profit return. Owing to their specific characteristics, SMEs restrict their internationalization to exporting alone.
What is entry mode decision?
The entry mode decision is the starting point of all future activities in the foreign market; subsequently its significance for the future success of the firm in that environment is undeniable.
What are the benefits of franchising and how does it differ from other modes of entry?
The most common advantages of franchising are that it capitalises on an already successful strategy, the franchisee generally has local knowledge, it’s less risky than equity based foreign entry modes, and the franchisor isn’t exposed to risks associated with the foreign market (Alon, 2014).
What are the advantage and disadvantage of franchising?
franchising-table
| Advantages | Disadvantages |
|---|---|
| Franchisees may be more talented at growing the business and turning a profit than employees would be | Franchisors earn royalties from sales. Franchisees earn money from profits. Achieving growth in both isn’t always possible, potentially causing conflict |
Why a franchise is a good idea?
Franchisors usually provide the training you need to operate their business model. Franchises have a higher rate of success than start-up businesses. You may find it easier to secure finance for a franchise. It may cost less to buy a franchise than start your own business of the same type.
What are the risks of franchising?
Three Types of Franchise Risk
- Reputational Damage. Franchisees are investing in a business model, but they’re also investing in a reputation.
- Joint Employer Liability. Labor violations have proven to be an especially complicated issue for franchises.
- FDD Compliance Issues.
- Limiting the Risks.