How do you write a headline for a press release?

We polled PR and brand experts to get 10 amazing tips you can use to improve your press release headlines.

Write as if it Were a Front Page Article.
Use Active Voice.
Use Appealing Data.
Use Clever Headlines.
Paint a Picture.
Answer the Question.
Write the Headline Last.
Harness the Power of Punctuation.

What is press release example?

A press release is an official (written or recorded) statement that a company makes to the news media, and beyond. We are talking about the same thing whether we call it a “press announcement,” a “press release,” or a “news release.”

What makes a good press release?

A good press release should take a factual tone and be short and concise, giving the journalist the essence of the story. They will get in touch if they want more information. If you get the news content right and write to the publication’s style, you give yourself a good chance of getting your story across.

What are the 7 parts of a press release?

The key to success of any press release lies with the content’s ability to grab the reader’s attention, each and every time.

Headline:
Dateline:
Introduction:
Body:
Boilerplate:
Call To Action:
Media Contact Details:

What are three qualities of a good press release?

The following are five (5) of the most important qualities a perfect press release must contain:

Newsworthiness. The first and certainly the most important quality your press release must have is newsworthiness.
Attention-grabbing. This is one quality of news generally.
Answer the “5Ws”
Boilerplate Text.
Contact Details.

What are the 7 steps to a press release?

Writing a Press Release in 7 Simple Steps

Find Your Angle. Every good news story has an angle.
Write Your Headline. Your headline should grab the attention of your audience.
Write Your Lede.
Write 2 – 5 Strong Body Paragraphs With Supporting Details.
Include Quotes.
Include Contact Information.
Include Your Boilerplate Copy.

How do you write a 2020 press release?

Follow these steps to write a news release:

Kick off your release with a bold and blunt headline. Your headline is the gatekeeper to your news content.
Hook with your sub-headline.
Connect with multimedia.
Craft readable body copy.
Include contact information.
Now, test your work.
Learn more:

How do press releases work?

Reporters rely on press releases for stories. Concisely written and targeted, press releases draw media attention to newsworthy events. Mainly used by public relations specialists, press releases are written to gain free publicity and contain enough information required to write a compelling news story.

How many words should a press release be?

400 words

What does a good press release look like?

The beginning of a press release — just as with a magazine article, book or promotional pamphlet — is the most important. A strong headline (and, for that matter, email subject line when you send out the pitch) will pull in journalists seeking good stories. Your headline should be as engaging as it is accurate.

What is press release definition?

A press release is a written document prepared for the media – also called the press – that announces something newsworthy.

Should a press release be written in third person?

Just like a news story, a press release should be written in the third person. Use words like “customers,” “consumers,” “users” and/or plain old “people.” The only place where a first, or second person narrative is OK is in a quote from a company representative.

What tense is a press release written in?

present tense

What are some third-person words?

The third-person pronouns include he, him, his, himself, she, her, hers, herself, it, its, itself, they, them, their, theirs, and themselves. Tiffany used her prize money from the science fair to buy herself a new microscope.

Can press releases be written in first person?

Press releases must first catch an editor’s eye if they are to reach any readers. Press releases can be written by yourself, someone within your company or an external supplier such as a PR agency or freelancer, and there are many common mistakes people make when drafting one.

Should press releases be double spaced?

If you’re drafting a press release for someone to edit on paper, double-space it. If it’s the finished copy, single-spacing is conventional.

Can you put bullet points in a press release?

Use bullet points In most press releases, bullet points serve as easy reference points for media. Readers’ eyes are drawn to bullet points, and they should highlight the most important elements of the information you’re presenting.

Can you end a press release with a quote?

Don’t leave quotes to the end of the release. This might be where you were told to put them but if something is important in a press release, it should come near the beginning. Leave them until the penultimate paragraph and you give the impression that they can’t be terribly important.

How do I submit a press release for free?

The following are the top 10 free press release distribution websites out there.

Issuewire.
OpenPR.
1888pressrelease.
PRLOG.
Newswiretoday.
ClickPress.com.
PR Fire.
PR ZOOM.

How much does it cost to put out a press release?

A range of $500-2500 is standard to retain an experienced, skilled press release writer. At this level, how much you pay will be based on the strength of the writer’s portfolio, expertise in your type of business (B2B versus B2C, technical versus non-technical, etc.), and the quality of understanding for your audience.

Who do I send my press release to?

In the media, individual journalists have their own specializations (referred to as a “beat”). Instead of sending your press release to the general email address of a news outlet, it is best to address it to the person most interested in whatever subject you’re writing about.

What is press release submission?

Press release submission refers to writing about new events, products or services of the company and submitting it to PR sites. It is an off-page SEO strategy the helps popularize your events, products or services on the web to improve SEO of your site.

How do I submit a press release to Google News?

There is no direct method to submit a press release, this must be done through a service that has Google News syndication approval, such as Press Release Jet. Press Release Jet is not only the best PR service available today, go ahead and compare our services against “the other guys”.

Where do I submit a press release online?

All Press Release Distribution websites have a Domain authority rank 30 and up.

Press Release Distribution Service by Backlinkfy. Paid PR Release Only.
NPR : National Public Radio. FREE & Paid PR Release.
PR Newswire. Paid PR Release.
Hirewire. Free & Paid PR Release.
Newsvine.
Pr.com.
PRLog.
24-7 Press Release.

How do you pitch a press release in an email?

The following steps will make sure your pitch is more than just a mass email blast and help your team secure the visibility you’re seeking.

Prepare Your Press Release for Distribution.
Build Your Target Media List.
Write The Perfect Pitch.
Write a Compelling Subject Line.
Personalise your email.
Hit Send (At the Right Time)

How do you reach out to press?

Here are 5 steps to improve your press outreach:

Know your target audience. In this case know the journalist or blogger you plan to target.
Build your specific media list.
Write an attention grabbing subject line.
Develop your relevant story.
Prove your content’s value.

What is a pitch email?

The email must addresses the recipient by their name. It must give a very brief intro into who I am and who my client is (if I’m pitching on their behalf). The pitch section should get straight to the point of what the content is and take up no more than two paragraphs. Never send over the content in the pitch email.

How do you follow up on a press release?

Don’t write them a novel, keep it short. “The perfect news release follow-up is really quite simple – make sure the information is sent to the right person, is timely and is targeted to the publication’s demographic. An email or telephone follow-up a day or two later that is quick and to the point.

How do you send a follow up email sample?

While I have a few suggestions below, this part is really quite personal – as above, wrap up however you feel comfortable.

Let me know what you think! [ Your name]
Let me know if you have any questions. [ Your name]
Speak soon? [ Your name]
I look forward to hearing from you! [ Your name]

What are press releases used for?

The purpose of a press release is to get attention, make news, and generate publicity. It’s cost-effective marketing (free) and they can be used to create brand awareness for your association. The Basics of Crafting a Press Release: Make it newsworthy; it’s not an ad, it’s a news article.