How does celebrity endorsement affect consumers?
With celebrities vouching for or promoting their products, brands can increase awareness, trust and familiarity, which are important variables in the purchase decision-making process. Consumers feel more sympathetic towards a brand, if their products are promoted by a celebrity they admire or relate to.
What are the three cultural factors that influence consumer buyer behavior?
Cultural Factors have strong influence on consumer buyer behavior. Cultural Factors include the basic values, needs, wants, preferences, perceptions, and behaviors that are observed and learned by a consumer from their near family members and other important people around them.
What are some of the social influences on consumer behavior?
Social class can have a profound effect on consumer spending habits. Perhaps the most obvious effect is the level of disposable income of each social class. Generally, the rich have the ability to purchase more consumer goods than those with less income, and those goods are of higher quality.
Which of the following is a psychological factor that impacts consumer buying decisions?
3.1 Motivation Motivation, personality and emotion are all influential factors that affect consumer decision making and also marketing strategies. In order to better understand the buying habits of consumers these three elements are important to recognise.
Is the most complex type of consumer buying decision?
Extensive Decision Making-when buying an unfamiliar, expensive product or an infrequently bought item. This process is the most complex type of consumer buying decision and is associated with high involvement on the part of the consumer.
Which of the following is a social factor that can influence consumer buying decisions?
Social factors include reference groups, family, and social status. These factors too affect the buying behaviour of the consumer. These factors in turn reflect an endless and vigorous inflow through which people learn different values of consumption.
Which of the following is a social factor that affects consumer decision making?
The following chapters focus on the social, personal and psychological characteristics of consumer behavior. Social factors affect consumer behavior significantly. Every individual has someone around influencing their buying decisions. The important social factors are: reference groups, family, role and status.
What are the factors affecting consumer buying decision?
Many different factors can influence the outcomes of purchasing decisions. Some of these factors are specific to the buying situation: what exactly you are buying and for what occasion. Other factors are specific to each person: an individual’s background, preferences, personality, motivations, and economic status.
Which of the following is an example of consumer misbehavior?
Common forms of consumer misbehavior include vandalism, verbal and physical excuse, shoplifting, nd financial frauds involving insurance, credit cards, checks, etc. Consumer research has traditionally slighted misbehavior by consumers.
How is a complainer different from a Noncomplainer?
Compared to a complainer, A noncomplainer is more likely to become satisfied with company intervention. b. Compared to a noncomplainer, a complainer is more likely to return following the exchange. Compared to a noncomplainer, a complainer is less likely to tell others when a company performs poorly.
Which of the following defines deficient products?
a term used in a classification of products by societal marketers to describe any good or service that has neither immediate appeal nor long-term benefits.
Which of the following is used to understand the attributes that guide preferences by having consumers compare products across levels of evaluative criteria and the expected utility associated with the alternatives?
Conjoint analysis is used to understand the attributes that guide preferences by having consumers compare products across levels of evaluative criteria and the expected utility associated with the alternatives.
Which type of decision rule allows consumers to select products that may perform poorly on one attribute by compensating for the poor performance by good performance on another attribute?
44. Compensatory rules allow consumers to select products that may perform poorly on one attribute by compensating for the poor performance by good performance on another attribute.
What is a consumer decision rule?
Consumers use five decision rules: conjunctive, disjunctive, elimination-by-aspects, lexicographic, and compensatory. Consumers frequently use more than one rule to make a single decision.
When consumers use Noncompensatory rules when selecting products they?
Noncompensatory rules are used to understand the attributes that guide preferences by having consumers compare products across levels of evaluative criteria. b. Products with poor performance on one attribute compensate for it by good performance on another attribute.
When consumers view a purchase as coming in the distant future they are more sensitive to the negative role of price?
When consumers view a purchase as coming in the distant future, they are more sensitive to the negative role of price. Reward cards can be a successful method of rewarding loyalty even if consumers do not particularly value the product.
When a consumer simply buys a product repeatedly without any real attachment it is referred to as?
brand loyalty brand convenience Rationale: Brand inertia is what occurs when a consumer simply buys a product repeatedly without any real attachment.
What is the difference between evaluative and determinant criteria?
What is the difference between evaluative and determinant criteria? Evaluative criteria are all features and benefits that a consumer considers as relevant to their decision. Determinant criteria are the more important evaluative criteria that are related to the actual choice made.
What are evaluative criteria?
Evaluative criteria is when a customer selects a different product, than the one they originally had in mind, because of things like quality, price, and features. Some customers may take a while to research and compare different products before purchasing.
What is the distinction between important and determinant attributes in consumer purchase decisions?
Importance. Determinant attributes are important because consumers use them to determine from which competitor they make a purchase. However, they usually evaluate determinant attributes that are most important for a particular buying decision, whether its one or three attributes.
What are evaluative criteria and on what characteristics can they vary?
Evaluative criteria are the various dimensions, features, or benefits a consumer looks for in response to a problem. They can vary in terms of type (objectively specified vs. subjectively), number (normally less than six are used), and importance (usually one or two are much more important to a consumer).