Is Innocent smoothies ethical?
Innocent boasts several green initiatives, from selling all its smoothies in recycled plastic bottles to using Rainforest Alliance-certified bananas. It also has its own charitable foundation, which funds projects “building sustainable futures for the world’s poorest people.”
Who are innocent smoothies target market?
Innocent Drinks target a range of customers for their products. They target adults, who keep to a healthy lifestyle, and they also target parents.
What type of enterprise is innocent smoothies?
Beverage
How much money does Innocent Smoothies make?
Today Innocent is one of the UK and Europe’s largest smoothie and juice brands, with annual sales of more than £350m.
How much did coke pay for innocent?
Coca-Coca completed its takeover in 2013 as part of a deal that reportedly valued Innocent at £320 million (€448 million in today’s money) after first taking a majority share in 2010.
Why is innocent drinks called innocent?
One of the challenges was finding a suitable name that captured the natural, healthy spirit of the brand. This alone took nine months, as they came up with all sorts of names – including Fast Tractor, Hungry Aphid, Nude and Naked, before they finally decided on the name Innocent.
Why are innocent smoothies so successful?
Consumers wanted to receive a smoothie that had a new message on it. These clever and new messages helped keep consumers from buying products. Other techniques like testing out the product, hosting fairs, and creating charity events from knit hats were also a big contributor to Innocent’ s success.
Who started innocent?
Richard Reed
Why did Coca-Cola Buy Innocent smoothies?
Coca-Cola is taking full control of Innocent smoothies in a deal that will make millions of pounds for the company’s founders. “Our aim was to make Innocent a global brand and take its ethical values to the world’s consumers. We decided that we would be able to do a better job of that with Coke.”
Are Innocent smoothies in the US?
Innocent Drinks tells BeverageDaily.com it will retain its current European focus and has no plans to crack to the US, as Coca-Cola moves to acquire almost all the shares it does not currently own. The deal is subject to relevant competition approvals.
Where do innocent get their fruit?
Our fruit comes from all over the world and from thousands of different farms of all types and sizes – large plantations, co-operative groups, tiny family farms and even from the Amazon rainforest. This means that there is definitely no one size fits all approach to buying responsibly.
Are Innocent Smoothies one of your 5 a day?
We started innocent to make it easier for people to do themselves some good. The experts at the Department of Health have officially confirmed that 100% fruit juices and smoothies count towards your 5-a-day: one 150ml glass of innocent fruit juice or smoothie can count as one of your 5-a-day.
Why is innocence so expensive?
Tropical fruits like mangoes and bananas come from farther afield (e.g. Brazil and India). Innocent tends not to source fruit in the UK because fruit grown locally is usually grown for fresh market and is, therefore, more expensive. This fruit also has a different taste profile and is not suited for smoothie making4.
Is Innocent drinks expensive?
They are quite expensive but they are lovely and refreshing. They use real fruit juice and not concentrate. In a carton it contains something like, 11 apples, 2.5 mango, 2 banana, 2 oranges, 2 passion fruit with squeeze of lime juice. We mostly buy it when it is on sale.
Are Innocent smoothies really just fruit?
MANUFACTURER’S RESPONSE: Innocent smoothies are made from nothing but pure, crushed fruit and juice, with absolutely no sugar added. Our smoothies contain all the good stuff that fruit does (like fibre and vitamin C).
Why are smoothies so expensive?
“It is actually something that is very hard to make money off of.” First off, juice and smoothies both require an enormous amount of produce to create even a small amount of product. Machines, bottles, and all of the other tools required to make juice are very expensive.
What are innocent known for?
UK smoothie company Innocent turned 15 this year. From very humble beginnings, the company has grown in that time to become the biggest smoothie maker in Europe, turning over £200 million each year. Most people know the company for its fruit drinks, noodle and veg pots, and range of ready meals.
Does Netflix have innocent?
The Innocent is available to watch on Netflix.
How do you make innocent Energise smoothies?
Ingredients
- 3 Pressed Apples,
- 28 Red and White Grapes,
- 1 1/2 Mashed Bananas*,
- 7 Crushed Strawberries (10.5%),
- 8 Crushed Cherries (4%),
- 19 Crushed Blackcurrants,
- A dash of Beetroot Juice,
- Some milled Flax Seeds (0.6%),