What are the ethical issues and dilemmas in marketing?

What are the ethical issues and dilemmas in marketing?

Each marketing concept has its own ethical issues, which we will discuss in this chapter.

• Emerging Ethical Problems in Market Research.
• Grouping the Market Audience.
• Ethics in Advertising and Promotion.
• Delivery Channels.
• Deceptive Marketing Policies and Ethics.
• Anti-Competitive Practices.
• Pricing Ethics.

What are ethical issues?

Ethical issues occur when a given decision, scenario or activity creates a conflict with a society’s moral principles. These conflicts are sometimes legally dangerous, since some of the alternatives to solve the issue might breach a particular law.

What are major ethical issues?

Ethical Issues in Business

• Harassment and Discrimination in the Workplace.
• Health and Safety in the Workplace.
• Whistleblowing or Social Media Rants.
• Ethics in Accounting Practices.
• Nondisclosure and Corporate Espionage.
• Technology and Privacy Practices.

What are the six ethical issues?

There are six broad ethical areas that need to be considered in your research. In this chapter, we will discuss voluntary participation, informed consent, confidentiality and anonymity, the potential for harm, communi- cating the results, and more specific ethical issues.

What are the three basic types of ethical issues?

Philosophers today usually divide ethical theories into three general subject areas: metaethics, normative ethics, and applied ethics.

What is the best ethical approach?

The Utilitarian Approach The ethical corporate action, then, is the one that produces the greatest good and does the least harm for all who are affected — customers, employees, shareholders, the community, and the environment.

What are the four ethical approaches?

From the earliest moments of recorded human consciousness, the ethical discipline has exhibited four fundamental “approaches” These four approaches are often called “ethical decision-making frameworks:” Utilitarian Ethics (outcome based), Deontological Ethics (duty based), Virtue Ethics (virtue based) and Communitarian …

What is the biblical approach to ethical situations?

Christian ethics, also known as moral theology, is a multi-faceted ethical system: it is a virtue ethic which focuses on building moral character, and a deontological ethic (divine command theory) which assesses choices.

What are the main approaches to ethical thinking?

In brief, there are three main levels of ethical thinking: meta-ethics, which is concerned with how ethics are developed and how we make moral judgements; normative ethics, which is concerned with stances that might be taken on what is right and wrong; and applied ethics, which is concerned with the ethical positions …

What are some ethical approaches?

Philosophers have developed five different approaches to values to deal with moral issues.

• The Utilitarian Approach.
• The Rights Approach.
• The Fairness or Justice Approach.
• The Common-Good Approach.
• The Virtue Approach.
• Ethical Problem Solving.

What are the two ethical approaches?

There are generally three philosophical approaches, or what may be considered the science, to ethical reasoning: utilitarian ethics. deontological ethics. virtue ethics.

What is the virtue approach to ethics?

Virtue ethics is a philosophy developed by Aristotle and other ancient Greeks. This character-based approach to morality assumes that we acquire virtue through practice. By practicing being honest, brave, just, generous, and so on, a person develops an honorable and moral character.

What are the 5 steps of ethical decision making?

The Leader’s Choice: Five Steps to Ethical Decision Making….

1. Assessment: Make sure you have all the facts about the dilemma.
2. Alternatives: Consider your choices.
3. Analysis: Identify your candidate decision and test its validity.
4. Application: Apply ethical principles to your candidate decision.
5. Action: Make a decision.

Which of the following is the first step in the ethical decision making process?

The first step in making decisions that are ethically responsible is to consider all of the people affected by a decision, the people often called stakeholders. The first step in making decisions that are ethically responsible is to determine the facts of the situation.

What are the principles of ethical decision making?

The five principles, autonomy, justice, beneficence, nonmaleficence, and fidelity are each absolute truths in and of themselves. By exploring the dilemma in regards to these principles one may come to a better understanding of the conflicting issues.