What are the marketing project topics?

What are the marketing project topics?

Latest MBA Project Topics for Marketing

Project No.	MBA Project Topics for Marketing
71	Consumer behaviour on Airtel (MBA Marketing)
72	Customer focus – A key to service marketing – MBA Marketing
73	Effect of branding on consumer buying behavior – MBA Marketing
74	B2B Marketing strategies on Social Media – MBA Marketing

What are some promotional methods?

Promotional methods

• television.
• radio.
• print, eg local and national newspapers.
• leaflets and flyers.
• social media.
• blogs.
• banner and pop-up adverts.
• websites.

What are promotional tools?

Promotional tools are tactics or activities you plan and execute to persuade consumers to buy your products or services. If what you’re selling is fairly generic, your promotional tools will typically be price-oriented, such as discounts.

What are the six elements of advertising?

The 6 Essential Elements of a Successful Marketing Campaign

• The Target. Probably the most overlooked (but most important) step in the process of planning a marketing campaign is defining your audience.
• The List.
• The Value Proposition.
• The Offer (Call to Action)
• The Delivery Method.
• The Follow-Up.

What are the 11 objectives of advertising?

• 11 Objectives of Advertising.
• 1) Introduce a product.
• 2) Introduce a brand.
• 3) Awareness creation.
• 4) Acquiring customers or Brand switching.
• 5) Differentiation and value creation.
• 6) Brand building.
• 7) Positioning the product – Product and brand recall.

What are the five classifications of advertising?

5 Different Classifications of Advertising

• (1) Primary v. Selective Advertising:
• (2) Product v. Institutional Advertising:
• (3) Institutional Sports Sponsorship:
• (4) Commercial v. Non commercial Advertising:
• (5) Classification by Media:

What are the two types of advertising?

Institutional and product are the two main types of advertising. Institutional is a type of advertising that is used to improve a company’s image instead of promoting an individual product. Product advertising promotes the product or service to the target market by focusing on the benefits.

What is the classification of advertising expense?

Advertising expense is classified as an operating expense. It is not part of the cost of goods sold. If a company pays advertising fees in advance, these fees are first recorded as a prepaid expense, which is a current asset.

What are the classification of advertising media?

Nine types of advertising media available to an advertiser are: (1) direct mail (2) newspapers and magazines (3) radio advertising (4) television advertising (5) film advertising (6) outdoor advertising (7) window display (8) fairs and exhibition and (9) specially advertising!

What is the cost of advertising?

The average small business using Google advertising spends between $9,000 and $10,000 per month on their online advertising campaigns. That’s $100,000 to $120,000 per year. The average cost per click of an online Facebook ad is $1.72.

Is advertising a fixed asset?

Advertising is considered an expense item; part of operating expenses recorded on the income statement. In the vernacular, something of worth is often spoken of as being an “asset.” However, while advertising truly does have merit and value, from an accounting standpoint, generally, it is treated as an expense.

Is advertising a fixed or variable expense?

advertising goes up an down at random so it is a variable cost. Marketing includes advertising once you choose how much you are willing to spend make it a fixed cost.

Is administration a fixed cost?

General and administrative expenses are also typically fixed costs in nature, as they would stay the same regardless of the level of sales that occur.

What is an example of a fixed cost?

Examples of fixed costs include rental lease payments, salaries, insurance, property taxes, interest expenses, depreciation, and potentially some utilities.

What is an example of variable cost?

Examples of variable costs are sales commissions, direct labor costs, cost of raw materials used in production, and utility costs. The total variable cost is simply the quantity of output multiplied by the variable cost per unit of output.

What is fixed cost and variable cost with example?

Variable costs vary based on the amount of output produced. Variable costs may include labor, commissions, and raw materials. Fixed costs remain the same regardless of production output. Fixed costs may include lease and rental payments, insurance, and interest payments.

Is Accounts Payable a fixed cost?

Fixed cost refers to those costs incurred by the company during the accounting period under consideration that has to be paid no matter whether there is any production activity or the sale activity in the business or not and the examples of which includes rent payable, salaries payable, interest expenses and other …

What is the formula for fixed cost?

Take your total cost of production and subtract your variable costs multiplied by the number of units you produced. You can use this fixed cost formula to help. Fixed costs = Total production costs — (Variable cost per unit * Number of units produced) Let’s use a real-world example.

What are examples of accounts payable?

Examples of accounts payable include accounting services, legal services, supplies, and utilities. Accounts payable are usually reported in a business’ balance sheet under short-term liabilities.