What does social judgment theory suggest?

The social judgment theory states that change is a judgmental process that depends on the way the persuadee judges the position advocated by the persuasive communication. Judgments are obtained based on what we think about the position that is being advocated. All judgments matter, not just the strongest ones.

What are the three categories of latitude found in the social judgment theory?

Social Judgment/Involvement Theory. Here I will discuss the audience’s own attitudes and the three latitudes: acceptance, non-commitment, and rejection.

What is Latitude rejection?

The latitude of acceptance are those positions which are acceptable. The latitude of non-commitment are those positions which are neither accepted nor rejected. The latitude of rejection are positions which will be actively opposed. Our level of ego-involvement affects the size of our latitudes.

What is task involvement?

Task involvement was defined as general interest in working with school subjects, whereas defensive ego involvement was defined as students’ preoccupation with the impression they make on their classmates emphasizing the concern of not looking stupid.

What is the link between ego involvement and the latitudes of acceptance and rejection?

Sherif et. al. (1969) state that as ego involvement increases, the size of the latitude of rejection increases compared to the latitude of acceptance. It was arbitrarily decided that those subjects with their latitude of rejection smaller than their latitude of acceptance would be considered low involvement subjects.

How is Sherif’s idea of latitude of acceptance useful in conflict resolution?

Sherif and Hovland (1961) define the latitude of acceptance as “the range of positions on an issue an individual considers acceptable to him (including the one ‘most acceptable’ to him)” (p. 129). The greater the rejection latitude, the more involved the individual is in the issue and, thus, harder to persuade.

What is an avoidance goal?

Students with performance-avoidance goals are concerned with avoiding failure in front of others. They are extrinsically motivated by a fear of poor performance. An example of a performance-avoidance item is: “My goal in this class is to avoid performing poorly.”

What is an achievement goal?

Achievement goals refer to the aim, purpose, or focus of a person’s achievement behavior. These goals are dynamic cognitive entities representing future-based possibilities that respond to changes in the person as well as the situation.

What is the goal theory of motivation?

It states that specific and challenging goals along with appropriate feedback contribute to higher and better task performance. In simple words, goals indicate and give direction to an employee about what needs to be done and how much efforts are required to be put in.

What are your principles to achieve your goals?

The 5 Principles of Goal Setting Theory

Clarity. Your goal should be clear and well-defined.
A Sense of Challenge. Your goal should be achievable but it should also stretch you.
Commitment. It seems obvious, but to successfully achieve your goals you need to be fully committed to them.
Getting Feedback.
Managing Complexity.

How does goal setting improve motivation?

Goal setting helps to focus attention and it is critical to maintain and enhance motivation. Goal setting gives direction both in the short term and the long term and you can see success as you achieve your short term goals.

What does social judgment theory suggest?

Social judgment theory suggests that the way we form opinions and thoughts on certain issues depends on three main factors: our anchor, other alternatives, and ego-involvement. These all mean different things to each of us and makes our viewpoint unique.

What is the meaning of social judgment?

Social judgment theory (SJT) is a self-persuasion theory proposed by Carolyn Sherif, Muzafer Sherif, and Carl Hovland, defined by Sherif and Sherif as the perception and evaluation of an idea by comparing it with current attitudes. SJT is the subconscious sorting out of ideas that occurs at the instant of perception.

What is the social judgment theory quizlet?

– Social judgement theory focuses on how individuals or groups assess a persuasive message or argument based on their own preexisting attitudes. – Effective persuasion is based on the sender’s knowledge of your receiver’s attitudes.

What can happen if the persuader makes a statement that falls within the listener’s latitude of rejection?

A boomerang effect is likely to happen when a persuader chooses to advocate a message that falls within another person’s latitude of acceptance.

How do you convince someone theory?

Psych2Go shares with you 10 psychological theories you can use to persuade people:

Amplification Hypothesis. The amplification hypothesis concentrates on the attitude an argument is delivered by.
Conversion Theory.
Information Manipulation Theory.
Priming.
Reciprocity Norm.
Scarcity Principle.
Sleeper Effect.
Social Influence.

What are the three latitudes of Social Judgment Theory?

Social Judgment/Involvement Theory. Here I will discuss the audience’s own attitudes and the three latitudes: acceptance, non-commitment, and rejection.

How do you use the social Judgement theory?

According to Social Judgment Theory, then, for persuasion to occur the following must happen:

the new information must fall in the latitude of acceptance.
the new information must be different from the anchor position.
the new information, while discrepant from the anchor, can’t be assimilated or contrasted.

Who developed the social Judgement theory?

Muzafer Sherif

What is ego involvement in social Judgement theory?

The Sherif Social Judgment Theory explains attitude change based on three factors: level of ego-involvement in an attitude, direction of attitude held, and nature of the stimulus. Secondly, for highly involved individuals, the message was discrepant to their prior attitudes.

Why is Social Judgment Theory important?

Social Judgment Theory helps us predict the likely outcomes of variables like these in everyday communication. In Social Judgment Theory, our attitude spectrum is broken up into three sections: the latitude of acceptance, the latitude of rejection, and the latitude of noncommitment (Griffin et al., 2015, p. 178).

What is high ego involvement?

-High involvement=extreme attitude. -Different properties of ego involvement are distinguishable.

What is an anchor opinion when it comes to persuasion?

As Scott Adams defines it in Win Bigly, “An anchor is a thought that influences people toward a persuader’s preferred outcome.” Often, anchoring involves starting with a piece of information (e.g., a number), and then adjusting that anchor to get what you’re trying to estimate.

Which of the following best summarizes the difference between indirect and direct persuasion?

Which of the following best summarizes the difference between indirect and direct persuasion? A speaker using direct persuasion will make his purpose clear, usually stating it outright, while a speaker using indirect persuasion will disguise or de-emphasizes his purpose.

What is ego involvement in psychology?

the extent to which a task or other target of judgment is perceived as psychologically significant or important to one’s self-esteem. It is presumed to be a determinant of attitude strength. Also called attitudinal involvement; personal involvement; self-relevance.

What is the peripheral route?

The peripheral route is an indirect route that uses peripheral cues to associate positivity with the message (Petty & Cacioppo, 1986). Instead of focusing on the facts and a product’s quality, the peripheral route relies on association with positive characteristics such as positive emotions and celebrity endorsement.

What is a good example of peripheral route persuasion?

The peripheral route to persuasion occurs when the listener decides whether to agree with the message based on other cues besides the strength of the arguments or ideas in the message. For example, a listener may decide to agree with a message because the source appears to be an expert, or is attractive.

What is the persuasion theory?

Persuasion Theory is a mass communication theory that deals with messages aimed at subtly changing the attitudes of receivers.

What is peripheral influence?

The peripheral route to persuasion occurs when a person is persuaded by something other than the argument that’s central to the merits of the product or idea being put forth, while the central route to persuasion occurs when a person is persuaded by the actual argument about the merits of the product or idea.

What is peripheral social influence?

Peripheral persuasion cues include such factors as the attractiveness and expertise of the source, the mere number of the arguments presented, and the positive or negative stimuli that form the context within which the message was presented (e.g., pleasant music).