What is ethnographic research?

What is ethnographic research?

Ethnography, simply stated, is the study of people in their own environment through the use of methods such as participant observation and face-to-face interviewing. Classic ethnographic research involves a detailed description of the whole of a culture outside of the country of origin of the researcher.

What is ethnography in qualitative research?

Ethnography is a type of qualitative research that gathers observations, interviews and documentary data to produce detailed and comprehensive accounts of different social phenomena. It is also aimed at those interested in considering the use of ethnographic methods in their own research work.

What is the purpose of ethnographic research?

Ethnography is a study through direct observation of users in their natural environment rather than in a lab. The objective of this type of research is to gain insights into how users interact with things in their natural environment.

How do you do ethnographic research?

How to Do Ethnography Research

1. Identify Research Question. Determine what problem you are seeking to better understand.
2. Determine Location(s) for Research.
3. Formulate Presentation Method.
4. Acquire Permissions and Access.
5. Observe and Participate.
6. Interview.
7. Collect Archival Data.
8. Code and Analyze Data.

What ethnography means?

Ethnography, descriptive study of a particular human society or the process of making such a study. Contemporary ethnography is based almost entirely on fieldwork and requires the complete immersion of the anthropologist in the culture and everyday life of the people who are the subject of his study.

What are the challenges of ethnographic research?

Future Considerations/Challenges

• Blurring of the Field. Fieldwork is an important element of ethnographic research.
• Context. Another issue that is critical in ethnographic work is the context and contextual analysis.
• Missing Depth of Ontological/Epistemological Underpinnings.
• Redefining Culture.
• Ethics.
• Rigor.

Which of the following is a disadvantage of using ethnography as a method of social research?

Which of the following is a disadvantage of using ethnography as a method of social research? It is difficult for another researcher to repeat or replicate any particular ethnography. Jai is conducting a sociological research study on differences in interactions between similar and dissimilar co-workers.

What is the focus of ethnography?

Focused ethnography is about understanding people. Understanding people requires relationships; building relationships takes time. Starting early, before the official beginning of data collection, and getting to know a community or population group in context is helpful in a number of ways.

What is a potential weakness of ethnographic research?

weaknesses of ethnography. (research method) time intensive, highly obtrusive, hard to generalize. surveys. generate a lot of data from a large group of people.

What are the characteristics of ethnographic research?

Key Characteristics

• 
• Produces an accurate reflection of perspectives and behaviours.
• Ethnography consists of inductive, interactive and repeated collection of unstructured data and analysis to build local cultural theories.
• Data are mostly collected from fieldwork experiences.

Why is phenomenology useful?

Phenomenology helps us to understand the meaning of people’s lived experience. A phenomenological study explores what people experienced and focuses on their experience of a phenomena.

How is phenomenological research conducted?

Phenomenology is an approach to qualitative research that focuses on the commonality of a lived experience within a particular group. Typically, interviews are conducted with a group of individuals who have first-hand knowledge of an event, situation or experience.