What is fashion forecasting explain fashion forecasting process in detail?
Fashion forecasting is a global career that focuses on upcoming trends. A fashion forecaster predicts the colors, fabrics, textures, materials, prints, graphics, beauty/grooming, accessories, footwear, street style, and other styles that will be presented on the runway and in the stores for the upcoming seasons.
Why is fashion forecasting done?
This has made fashion forecasting carve a niche market and increased its importance in the apparel and retailing industry. Fashion forecasting helps clear the clouds of ever-changing trends and styles and provides a smooth flight of growth to retailers by predicting prospective trends.
What is meant by fashion forecasting?
Fashion forecasting is the prediction of mood, behavior and buying habits of the consumer. It is no longer a question of identifying your customers by age, geography or income, but looking into how and why they buy, based on their mood, beliefs and the occasion.
Why does fashion forecasting play an important role in the fashion industry?
The internet plays a big role in fashion forecasting. Forecasters will research upcoming designer and celebrity collections and new looks popular on sites like Instagram. Ultimately, a fashion forecasters’ responsibility lies in assisting designers and retailers to attract more customers and sell their brands.
How does fashion forecasting work?
Trend forecasters work in every industry, using data from past sales to anticipate future opportunities. Fashion forecasting is thus the field within the fashion industry concerned with predicting upcoming fashion trends—colors, styling techniques, fabric textures, and more—that will spark consumer demand.
Why is fashion forecasting difficult?
Forecasting is hard to automate. People must make judgments that are prone to interpretation and error. When a new item comes out, someone must decide whether it will sell more like a prior item that is similar in some respects but different in others. Someone must also judge how much fashion trends have changed.
What are the 5 qualities required by a trend forecaster?
What skills are required? An eye for detail is crucial for any future trend forecaster – you must be able to put together and determine colours, shapes, themes and fabrics! The ability to successfully complete and compile research and thorough evaluations, present and communicate ideas confidently are also required.
What services do fashion forecasting companies provide?
The agencies primarily act as a medium that forecasts colours and trends, in advance of the current season. Their teams look further into the future via consumer trend research and trend- spotting as a result, they predict fabrics, colourways and fashion trends.
How are fashion trends decided?
People in the fashion business say trends are rarely decided by individuals. Instead, they are decided by committee. One of the most influential committees is a group of 10 people whose names are a secret.
How are fashion trends determined?
Fashion trends are influenced by popular figures in culture like celebrities, musicians and other high-profile individuals. Current fashion trends are often cyclical, taking cues from decades past and reworking them to fit within modern tastes. Today, individuality has come into vogue.
What are the 5 stages of fashion cycle?
2 The fashion cycle Fashion cycle: The ongoing introduction, rise, peak, decline, and obsolescence in popularity of specific styles or shapes. All styles that come into fashion rotate through the fashion cycle.
What are the 3 stages of the fashion cycle?
What Is the Fashion Cycle? The fashion cycle is a natural cycle by which a fashion trend is introduced, rises to mainstream popularity, declines, and finally gets rejected in the obsolescence stage.
Does fashion go in cycles?
The return of the fashion cycle does not necessarily mean that history is repeating itself either, but fashion designers have noticed that fashion trends have a quarterly cycle – fashion trends return every 25 years.
How many years is a fashion cycle?
Conventional wisdom in the fashion industry declares that trends cycle every 20 years. This cycle, however, is now an imprecise and fairly useless measure of trends. Social media has placed a spotlight on fashion around the world, proving that styles from every decade now have a place in the average person’s wardrobe.
What is the 20 year rule in fashion?
The most cyclical movement in the history of the fashion industry is referred to as the “20-Year Rule.” This rule expresses the concept that something popular now will be popular again in 20 years, give or take a few years.
Do trends repeat themselves?
Fashion trends repeat. The average amount of time it takes for a certain style to come back into fashion is around 20-30 years. Right now, trends popular in the 1980s and 1990s are once again in style.
Why are old styles coming back?
Some believe these trends are coming back because of their comfort and their variety of color. Junior Kate Londino said that one of the reasons we see these styles coming back is people still want to be stylish, but the more modern outfits are too extravagant for school wear.