What is meant by audience analysis?

What is meant by audience analysis?

Audience analysis involves identifying the audience and adapting a speech to their interests, level of understanding, attitudes, and beliefs. Audience analysis does not mean ‘grandstanding’ or ‘kowtowing’ to a public. Rather, adaptation guides the stylistic and content choices a speaker makes for a presentation.

What are the two types of audience analysis?

Demographic audience analysis focuses on group memberships of audience members. Another element of audience is psychographic information, which focuses on audience attitudes, beliefs, and values. Situational analysis of the occasion, physical setting, and other factors are also critical to effective audience analysis.

What is the role of audience in presentation?

When you are speaking, you want listeners to understand and respond favorably to what you are saying. An audience is one or more people who come together to listen to the speaker. Audience members may be face to face with the speaker or they may be connected by communication technology such as computers or other media.

How do you know your audience for a presentation?

The following questions will help you think through the needs of your audience:

1. /1 What are they like? Think through a day in their lives.
2. /2 Why are they here?
3. /3 What keeps them up at night?
4. /4 How can you solve their problems?
5. /5 What do you want them to do?
6. /6 How might they resist?
7. /7 How can you best reach them?

Who is the audience in communication?

Your audience is the person or people you want to communicate with. By knowing more about them (their wants, needs, values, etc.), you are able to better craft your message so that they will receive it the way you intended.

What is purpose and audience?

When you communicate, your purpose is not what you want to do; instead, it is what you want your audience to do as a result of reading what you wrote or listening to what you said. Thus, it involves the audience.

What is the difference between purpose and audience?

The purpose of your paper is the reason you are writing your paper (convince, inform, instruct, analyze, review, etc). The audience of your paper are those who will read what you write.