What is the difference between qualitative and quantitative research?
Quantitative research deals with numbers and statistics, while qualitative research deals with words and meanings. Quantitative methods allow you to test a hypothesis by systematically collecting and analyzing data, while qualitative methods allow you to explore ideas and experiences in depth.
What is the difference between qualitative and quantitative research PPT?
Quantitative research gathers data in numerical form which can be put into categories or measured in units of measurement. This type of data can be used to construct graphs and tables. Qualitative research gathers information that is not in numerical form. Qualitative data is typically descriptive data.
What are some examples of qualitative and quantitative observations?
Qualitative observations are made when you use your senses to observe the results. (Sight, smell, touch, taste and hear.) Quantitative observations are made with instruments such as rulers, balances, graduated cylinders, beakers, and thermometers. These results are measurable.
What are the advantages of observation method?
Advantages of Observation:
- (1) Simplest Method:
- (2) Useful for Framing Hypothesis:
- (3) Greater Accuracy:
- (4) An Universal Method:
- (5) Observation is the Only Appropriate Tool for Certain Cases:
- (6) Independent of People’s Willingness to Report:
- (1) Some of the Occurrences may not be Open to Observation:
Why do we use observation method?
[Observation] provides the most accurate information about people, their tasks, and their needs. Since we’re most interested in people’s behavior, observing is the most important of these activities because it provides the most accurate information about people, their tasks, and their needs.
What are the advantages and disadvantages of observation method?
Observation Method of Data Collection: Advantages, Disadvantages, Techniques, Types
- Directness. The main advantage of observation is its directness.
- Natural environment.
- Longitudinal analysis.
- Non-verbal behavior.
- Lack of control.
- Difficulties in quantification.
- Smallness in sample size.
- No opportunity to learn past.
What are the disadvantages of observations?
Demerits, disadvantages or limitations of observation in marketing research
- Lack of competence of the observer. The lack of competence of the observer may hamper the validity and reliability of observation.
- Lack of clarity.
- Little control over physical situation.
- Unmanageable data.
- Possibility of distortion.