What is the evolution of mass media?
The history of mass communication stretches from prehistoric forms of art and writing, through basic printing technology from around 800AD; the invention of Gutenberg’s printing press in 1455; the first weekly printed newspaper in Antwerp in 1605; the invention of radio by Marconi in 1895; television by John Logie …
What are the four ages of the evolution of media?
Media can be classified broadly into four historical ages: the ages of newspapers and place, magazines and class, broadcasting and mass, and Internet and space.
What is the essence of studying the evolution of media?
The media plays an integral part to people’s lives. The study of media history is important because it helps us understand the past, present and future. Through an understanding of where the media came from, we can predict things by seeing how they happened before.
What is media history?
Media history considers the historical dimension of communicating information, knowledge, and values to a broad audience.
What are the stages in the history of media?
The analysis is based on a 6-stage, natural life cycle model of new media evolution, comprising birth (technical invention), penetration, growth, maturity, self-defense, and adaptation, convergence or obsolescence.
Who started media?
The so-called “mass media” had to wait for the creation of new technologies before coming to life. The first of these was paper, invented in China in about 100 BCE. However, another 1,500 years had to pass before Johannes Gutenberg built the first printing press.
What was the first type of media?
The oldest media forms are newspapers, magazines, journals, newsletters, and other printed material. These publications are collectively known as the print media.
What are the purposes of media?
Most media messages serve at least one of three purposes—to educate, to entertain, or to persuade—and some fulfill all three at once. A blog post, for example, may entertain its readers but also share some news or promote a cause or product.
What mean by media?
Media is the communication outlets or tools used to store and deliver information or data. The term refers to components of the mass media communications industry, such as print media, publishing, the news media, photography, cinema, broadcasting (radio and television), digital media, and advertising.
Why is it called media?
The word media is a plural form of the Latin word ‘medium’ meaning ‘middle ground or intermediate’. Its usage as a word to describe newspapers, radio and other sources of information likely derives from the term ‘mass media’ which was a technical term used in the advertising industry from the 1920s on.
What is media and explain its types?
In general, “media” refers to various means of communication. For example, television, radio, and the newspaper are different types of media. Computer media can be hard drives, removable drives (such as Zip disks), CD-ROM or CD-R discs, DVDs, flash memory, USB drives, and yes, floppy disks. …
What are the positive and negative effects of modern electronic media?
The media has shown potentially significant impacts , both positive and negative, on children’s cognitive, social , and behavioral development. It is generally recognized that the media, including crime, obesity, tobacco and alcohol use, and risky sexual activities, have a profound effect on child health.