What is the main concept of ecotourism?
According to The International Ecotourism Society (TIES), ecotourism can be defined as “responsible travel to natural areas that conserve the environment, sustains the well-being of the local people, and involves interpretation and education”.
What is a ecotourism business?
Ecotourism is a form of travelling to undisturbed natural places with the intent of conserving the environment. It is an alternative to mass tourism. The main purpose of this tourism is to educate the traveler and at the same time help the local community.
Why is ecotourism better than mass tourism?
‘responsible travel to natural areas that conserves the environment. It sustains the well-being of local people and involves interpretation and education. Thus, ecotourism is travelling to natural spots with the minimum impact on the environment. Usually, small groups of tourists visit a particular place at any time.
What do you think is the importance of market segmentation in ecotourism?
Market segmentation for eco-tourism is important to the tourism industry as it helps to identify the specific target market and help develop product and services offering that is best suited to each segment. The use of demographic, psychographic and product characteristics are common for segmenting tourist market.
What are the benefits of market segmentation?
Market segmentation offers the following potential benefits to a business:
- Better matching of customer needs:
- Enhanced profits for business:
- Better opportunities for growth:
- Retain more customers:
- Target marketing communications:
- Gain share of the market segment:
What is segmentation example?
As its name suggests, market segmentation is the process of separating a market into sub-groups, in which its members share common characteristics. Common examples of market segmentation include geographic, demographic, psychographic, and behavioral.