What is the role of a merchandiser in garment business?
Merchandiser is the BRIDGE between the industry and the buyer. He have to look after every job like buying the raw material which is required to finish the product, making the garment, finishing the garment, documentation, finally shipping. He is the responsible person to make the product.
What are the roles and responsibilities of merchandiser?
What does a retail merchandiser do?
- working closely with buyers and other merchandisers to plan product ranges.
- meeting with suppliers, distributors and analysts.
- managing budgets.
- predicting sales and profits.
- negotiating quantities and delivery timescales.
- supervising and training junior staff.
What are the 4 P’s of merchandising?
“4 P’s of Merchandising: Product, Placement, Pricing & Promotion”
What is an example of merchandising?
Merchandising refers to any type of activity that helps boost a product’s sales to a consumer, specifically in the retail trade. This includes when and where to present products to consumers, discounting, and special offers. For example: “Buy three for the price of two” is an example of merchandising.
What are the features of merchandising?
4. Principles of Merchandising:
- Principles of Merchandising: Merchandising is delivery of right product at right place and right time to the targeted customer.
- Offer What Customer Wants:
- Prepare Merchandise Plan:
- Selection of Sources of Supply:
- Consistency and Change:
- Present Right Assortment:
- CRM:
- Customer Delight:
What are the two types of merchandisers?
There are two types of merchandising companies – retail and wholesale.
What is merchandising in simple words?
Merchandising is the promotion of goods and/or services that are available for retail sale. Merchandising includes the determination of quantities, setting prices for goods and services, creating display designs, developing marketing strategies, and establishing discounts or coupons.
Why is merchandising so important?
Merchandising is important because: a new look attracts customers; current customers buy more; and it increases impulse sales, the average dollar transaction, seasonal items, the number of products stocked, market share, and customer awareness of product lines. He said the sales floor is the most important thing.
How is merchandising done?
The process of merchandising involves understanding consumer needs, identifying & sourcing of right merchandise, deciding the right assortment, planning distribution of merchandise to different locations in the right quantities, deciding on the pricing, communicating merchandise offerings to the target customers, and …
What is the difference between marketing and merchandising?
Merchandising is a form of marketing that focuses on presenting the product itself when and where customers are most likely to buy. Marketing is a broader effort that includes all possible kinds of promotion, including longer-term brand awareness.
What is merchandising job description?
Merchandisers help a company optimize their sales and profits by ensuring that retail stores and online stores are stocked with the right products in the right quantities. This may include stocking shelves, arranging and maintaining product displays, pricing products, and monitoring the store inventory.
Is merchandising a marketing job?
Merchandise marketing professionals work for manufacturers, as well as wholesalers and retailers. Account executives and merchandise coordinators employed by manufacturers court clients to buy their products or create graphics for retail ads and point-of-purchase displays.