What you mean by B2C?
Business-to-consumer marketing
How does B2C ecommerce work?
B2C, or business-to-consumer, is used to describe a commerce transaction between a business and an end consumer. Traditionally, the term referred to the process of selling products directly to consumers, including shopping in-store or eating in a restaurant.
What is a B2C fast fashion e-commerce platform?
Definition: B2C (Business-to-Customer) ecommerce is the exchange of goods or services over the internet between online stores and individual customers.
What is Zara’s value proposition?
Zara’s value proposition focuses on keeping up with fast-changing fashion trends. Its activity configuration allows it to spot trends and launch new pieces in less than three weeks. Competitors show two collections per year and take over nine months to get items to stores.
What is H&M value proposition?
Hennes & Mauritz (H&M) is a Swedish clothing company established in 1947. The company’s business concept has been to offer fashion and quality to customers at the best possible price. H&M’s retail value proposition is centered mostly on low product prices and a good selection.
Who are Zara’s customers?
The target customer is very fashion forward and trend conscious, residing in an urban area. They are either shopping for themselves or for their children. Zara’s customers are definitely sensitive towards having the most up to date and fashionable clothing and accessories but at an affordable price.
Why is Zara so expensive?
Zara is a very old Spain based company. One thing that makes it quite expensive is the time they have spent in the market, as the older the competent the more better quality it offers. Not to doubt this fact as Zara continuously maintain its standard. Any big brand won’t just get their products in the market.
What is wrong with Zara?
Zara again scores ‘Not Good Enough’ for labour. Half of its final stage of production is undertaken in Spain, a medium risk country for labour abuse, and the brand received a score of 51-60% in the Fashion Transparency Index.
Is Zara considered a cheap brand?
Zara depends on pricing. The main Zara line can be more expensive, but TRF is their more affordable line, which is also maybe more trendy and for a slightly younger audience. I’d say they are comparable with other European lines such as Mango and Topshop.
Why is Zara website so bad?
Unfortunately, the website fails to meet reliability since it is not a Responsive web design (RWD) meaning that the website does not render well on a variety of devices and window or screen sizes. When users size down the screen, Zara’s website does not respond to the size of users’ screen.