When asked why he bought a specific vehicle Jeremy replied?
When asked why he bought a specific automobile, Jeremy replied that is has good gas mileage, is rated one the best cars in terms of safety, and is in a moderate price range.
Which construct represents an unobservable inner force?
motive
Which trait reflects an individual difference in consumers propensity?
T/F: The need for uniqueness is the trait that reflects an individual difference in consumers’ propensity to be biased against the purchase of foreign products.
What is known as the energizing force that activates behavior and provides purpose and direction to that behavior?
The energizing force that activates behavior and provides purpose and direction to that behavior is known as _____. A: motivation.
What three conclusions have researchers reached about brand personality?
What three conclusions have researchers reached about brand personality? -Consumers tend to project their own personalities onto a favorite brand. -Consumers readily assign human characteristics to brands. -Brand personalities are often the basis for a long-term relationship with the brand.
Which of the following is a basic component of an attitude quizlet?
Which of the following is a basic component of an attitude? 1) cognitive component, 2) affective component, 3) behavioral component.
What are the three components of attitudes quizlet?
The three components to an attitude is the cognitive component, affective component, and behavioral component.
Which of the following is an example of affective attitude?
The affective component of an attitude is involved in depicting an individual’s emotions or feelings about an event, person, or object. Therefore, ” anger at being unfairly accused of a wrongdoing” is considered as an affective attitude example because anger is treated as emotion.
Which of the following would result in cognitive dissonance?
Cognitive dissonance is the result of having beliefs that contradict each other.
What is the importance of behavioral science?
Behavioral and social sciences research helps predict, prevent, and manage illness — in individuals and in whole populations. This research also helps people change their behaviors, understand treatments, and learn how to stick with them.