Why is quantitative research useful?
The purpose of quantitative research is to generate knowledge and create understanding about the social world. Quantitative research is used by social scientists, including communication researchers, to observe phenomena or occurrences affecting individuals. Social scientists are concerned with the study of people.
What are some advantages of quantitative research?
List of the Advantages of Quantitative Research
- The quantitative approach allows you to reach a higher sample size.
- You can collect information quickly when using quantitative research.
- Quantitative research uses randomized samples.
- Results duplication is possible when using quantitative research.
What are limitations of quantitative research?
Limitations and weakness of quantitative research methods
- Improper representation of the target population.
- Inability to control the environment.
- Limited outcomes in a quantitative research.
- Expensive and time consuming.
- Difficulty in data analysis.
What are the pros and cons of qualitative and quantitative research?
| Pros And Cons Of Qualitative Research vs Quantitative Research | |
|---|---|
| Qualitative Research | Quantitative Research |
| Explores attitudes and behaviour in-depth | Larger sample sizes |
| Encourages discussion | Impartiality and accuracy |
| Flexibility | Faster and easier |
What are the benefits of using qualitative and quantitative research?
Given that both qualitative and quantitative market research provide vital ingredients of the understanding you are looking for (the Why and the What), combining them should deliver significant benefits, enabling you to compare and contrast results and gain much deeper insights.