What supporting documents are included in the business plan?

What supporting documents are included in the business plan?

Although this many vary according to your type of business and stage of business development, such documents may include:

• Cash flow statement.
• Income statement.
• Balance sheet.
• Detailed financial projections.
• Capital equipment list.
• Résumés of key officers.
• Letters of support, reference, or credibility.

What are the parts of business plan?

Main Components of a Business Plan

• Executive summary. This is your five-minute elevator pitch.
• Business description and structure. This is where you explain why you’re in business and what you’re selling.
• Market research and strategies.
• Management and personnel.
• Financial documents.

How do you create a strategic marketing plan?

1. Set your marketing goals.
2. Conduct a marketing audit.
3. Conduct market research.
4. Analyze the research.
5. Identify a target audience.
6. Determine a budget.
7. Develop marketing strategies.
8. Develop an implementation schedule.

How do you write a basic marketing plan?

How to Write an Awesome Marketing Plan in 12 Steps

1. Map Out a Table of Contents.
2. Write an Executive Summary (Includes Template)
3. Write a Mission Statement.
4. Figure Out Your Goals.
5. Establish Content Standards of Performance.
6. Determine Core Competencies.
7. Do a SWOT Analysis.
8. Connect Your Message to Your Target Market.

What are examples of marketing strategies?

Top 10 B2C Marketing Strategies

• Social Networks and Viral Marketing.
• Paid Media Advertising.
• Internet Marketing.
• Email Marketing.
• Direct Selling.
• Point-of-Purchase (POP) Marketing.
• Co-Branding, Affinity, and Cause Marketing.
• Conversational Marketing.

What are the 4 types of pricing strategies?

Apart from the four basic pricing strategies — premium, skimming, economy or value and penetration — there can be several other variations on these. A product is the item offered for sale. A product can be a service or an item.

What are the different types of pricing?

11 different Types of pricing and when to use them

• Premium pricing.
• Penetration pricing.
• Economy pricing.
• Skimming price.
• Psychological pricing.
• Neutral strategy.
• Captive product pricing.
• Optional product pricing.

What are the 3 types of pricing strategies?

The three pricing strategies are penetrating, skimming, and following. Penetrate: Setting a low price, leaving most of the value in the hands of your customers, shutting off margin from your competitors.

What is discount pricing strategy?

What is discount pricing? Discount pricing is one type of pricing strategy where you mark down the prices of your merchandise. The goal of a discount pricing strategy is to increase customer traffic, clear old inventory from your business, and increase sales.

How do you classify the products?

There are four types of product classification — convenience goods, shopping goods, specialty products, and unsought goods.

What are examples of shopping products?

Examples of shopping products

• Computers.
• Mobile phones.
• Entertainment equipment, such as an Xbox or PlayStation.
• Cameras.
• Household furniture.
• Washing machines and dishwashers.
• Clothing.
• Sports equipment.

Which is the best example of a specialty product?

Sports cars, designer clothing, exotic perfumes, luxury watches, and famous paintings are all examples of specialty products.

What are the examples of specialty products?

Specialty goods have particularly unique characteristics and brand identifications for which a significant group of buyers is willing to make a special purchasing effort. Examples include specific brands of fancy products, luxury cars, professional photographic equipment, and high-fashion clothing.

Is an example of a convenience product?

Examples of convenience products are bread, soft drinks, pain reliever, and coffee. They also include headphones, power cords, and other items that are easily misplaced. From the consumer’s perspective, little time, planning, or effort go into buying convenience products.

What are examples of unsought products?

The classic examples of known but unsought goods are funeral services, encyclopedias, fire extinguishers, and reference books. In some cases, even airplanes and helicopters can be cited as examples of unsought goods. Fire extinguisher: This is a classic example of an unsought good.