That is the title, perhaps you should think how to improve the titles I write?, a paper that I presented yesterday at the Colloquium on Economic Sociology. To describe it, nothing better than their summary:
The theory of rational action has the paradoxical condition of being at the same time dominant and strongly criticized. On the one hand, it is said that without a concept of rationality that it is impossible to understand the action; on the other hand, appears as obviously incorrect. In this presentation we will address recent discussions on the topic of rationality in the light of that paradox.
Many experimental studies have shown very clearly the limitations of what we can call rational action standard. Faced with these four basic reactions can be set: 1) Think in terms of limited rationality -assuming those discoveries as deviations, but maintaining the same standard of what is rational. 2) Debug the concept of rational action to its basis of rationality-formal, which allows you to reinterpret as rational much of what he allegedly left out. 3) Expand on the idea of rationality, including other modes of rationality (in what are authors as different as Boudon and Habermas). 4) to Retrieve other models of action that go beyond the rationality or decision, ideas of creativity or expression is covered here. What is common are the limits of the idea standard of rational action.
However, here it is necessary to return to the beginning: why despite its shortcomings it always reverts to this idea? Under what conditions, and what structures can appear a space for an action that is closer to rationality? We outline a response based on the combination of uniqueness of criteria and of punishment to the conduct that comes out of it: In situations that operate this way may appear the rationality.
The link is here.