Which of the following is one of the five major factors identified Robert Smith?

Which of the following is one of the five major factors identified Robert Smith?

Focusing only on the components that are directly related to how consumers consume and process advertisements, Smith’s group defined advertising creativity as the degree of divergence from a norm along five dimensions: originality, flexibility, elaboration, synthesis, and artistic value.

Which of the following is a major determinant of creativity that reflects the degree to which various elements of an ad are meaningful useful or valuable to the consumer?

Relevance reflects the degree to which the various elements of the ad are meaningful, useful, or valuable to the consumer.

Which of the following is considered the first stage of the creative process?

Preparation stage: As you begin the creative journey, the first stage involves prep work and idea generation. This is when you gather materials and conduct research that could spark an interesting idea.

Which of the following is considered the first stage of the creative process quizlet?

First step of creative process; involves asking questions & gathering information; includes script analysis, background & conceptual research. Second step in creative process; gives your subconscious mind time to mull over collected research.

Who among the following was responsible for identifying the major factors that could account for the ways divergence can be achieved in advertising?

With respect to the five factors identified by Robert Smith and his colleagues that account for the ways divergence can be achieved in advertising, the factor which deals with ads that contain attractive shapes and colors is referred to as: A. synthesis.

What is a creative person in advertising?

Creative teams work in advertising agencies to dream up and execute advertising campaigns for the companies that hire the advertising agencies. These individuals primarily coordinate and create the ad copy and the artwork for various media, including television, radio, Internet, magazine and newspaper ads.

What is the importance of creativity in advertising?

When it comes to direct mail marketing and advertising, creativity is the most important aspect. It is the most efficient way to create memorable, long-lasting impressions for your prospects, and it is a great way for you to build a fan base faster.

Why is creativity important for brands?

Creativity is the oxygen in marketing – it is important in all aspects, from how we understand and collaborate with the people who use our categories, to making sense of brand challenges, and coming up with memorable solutions which will build our brands, as well as landing a sale.

What are the qualities of creative person?

Qualities of a Creative Person

• Challenge Status Quo.
• Avoid Assumptions.
• Are naturally curious.
• Always explore all possibilities.
• Have vivid imagination.
• Think of the future.
• Don’t believe in an ultimate idea.
• Never think anything impossible.

How can you improve creativity?

If you’ve ever wanted to boost your creativity, these tips can help.

1. Commit Yourself to Creativity. Robert Deutschman / Getty Images.
2. Become an Expert.
3. Reward Your Curiosity.
4. Take Risks.
5. Build Your Confidence.
6. Make Time for Creativity.
7. Overcome a Negative Attitude.
8. Fight Fear of Failure.

Why is creativity important in producing products to sell?

Importance of Creativity in Business Creative business ideas set companies apart from one another. Without creativity and innovation, every company would follow the same patterns in marketing/promotion, technique, or even the goods and services they may be selling.

Is creativity an important skill?

Creativity is a valuable workplace skill because it can be a useful tool for developing new ideas, increasing efficiency and devising solutions to complex problems. While you may have natural creativity skills in certain forms, it is a skill that can be learned and developed over time.